When the fitness industry feels like you can throw a rock and find a trainer; it was important that we dug into Miranda's personal philosophies to learn what felt the most true to not only her style of coaching, but they type of person she is and how that affects her approach to training.
We found that Miranda was quite the medal head and that her sense of strength seems like it can be found in her preference of music, it's really her mentality around building a relentless mindset for her clients that sets her apart. The stick-to-it-iveness of her nature and unapologetic approach online meant we wanted to develop a brand that felt like her on screen and in-person.
1:1 Fitness Coaching
Website Design + Development
As a business that operates primarily behind the scenes, it was important for us to highlight the features that Books by Wolf uses to set themselves apart; such as going onto construction sites when necessary, having close relationships with their clients and putting a familiar face to its brand and feature its team.
We used multiple locations, environments and people to help tell the full story of Books by Wolf.
As a result BBW now has a consistent visual identity across all marketing materials, including social media profiles, website design and advertising.