As Books by Wolf grows and aiming at a niche market of general contractors with project budgets of 2 million dollar minimums, they decided it was time to move from a "friend designed" brand to one that took into the strategy of a new look and underwent a comprehensive rebranding process.
BBW repositioned itself as a strategic partner for businesses looking to streamline their financial operations and optimize their bottom line. The rebranding effort resulted in increased brand awareness and credibility with a backbone of androgynous relatability. A female led team in a traditionally male dominated field.
The company's new visual identity reflects its commitment to innovation, and reliability with a modern logo and color scheme that communicates professionalism and trust.
Website Design + Development
As a business that operates primarily behind the scenes, it was important for us to highlight the features that Books by Wolf uses to set themselves apart; such as going onto construction sites when necessary, having close relationships with their clients and putting a familiar face to its brand and feature its team.
We used multiple locations, environments and people to help tell the full story of Books by Wolf.
As a result BBW now has a consistent visual identity across all marketing materials, including social media profiles, website design and advertising.
Hair + Makeup